portraits of websites
An aggregated view that systems and humans can understand.
Spiders see a profusion of gaming content, constantly in motion. Humans feel the energy and fluctuation of the experience in the scattering of un-related colours.
Royal Bank of Scotland
To search engines, the website of this 300 year-old bank shows a reassuringly orderly structure. Concentric rings of related colours gently circle a warm central hub.
Marks and Spencer
Resembling the floor plan of a department store, M&S presents a picture of well-organised choice – but dotted with enough asymmetry to make it intriguing.
the process for producing mental models
By running a web crawler program across a SapientNitro digital project we produce an inventory of the content as a spreadsheet.
Categorising this data, then rendering it, we create a visualisation that is beautiful and intriguing – but also an accurate representation of the domain’s composition and structure.
Helping our clients understand what we do and how we can help them is a constant conundrum. Visualising these concepts helps.
In the course of auditing content and pages, we have developed a process to create striking visualisations of data. This technique aligns two very different languages: data analysis with colour theory and composition.
The resulting images appear to breathe and move, reflecting the life force that characterises an effective digital platform.