• portraits of websites

    An aggregated view that systems and humans can understand.


    Spiders see a profusion of gaming content, constantly in motion. Humans feel the energy and fluctuation of the experience in the scattering of un-related colours.

    Royal Bank of Scotland

    To search engines, the website of this 300 year-old bank shows a reassuringly orderly structure. Concentric rings of related colours gently circle a warm central hub.

    Marks and Spencer

    Resembling the floor plan of a department store, M&S presents a picture of well-organised choice – but dotted with enough asymmetry to make it intriguing.

  • explain please

    the process for producing mental models 

    By running a web crawler program across a SapientNitro digital project we produce an inventory of the content as a spreadsheet.


    Categorising this data, then rendering it, we create a visualisation that is beautiful and intriguing – but also an accurate representation of the domain’s composition and structure.


    Helping our clients understand what we do and how we can help them is a constant conundrum. Visualising these concepts helps. 

    In the course of auditing content and pages, we have developed a process to create striking visualisations of data. This technique aligns two very different languages: data analysis with colour theory and composition.


    The resulting images appear to breathe and move, reflecting the life force that characterises an effective digital platform.